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campaign ideation video production video editing
audience reach enhancement |
media buy | analytical review |
web design & build
content marketing
product awareness of Heng's satay celup & crispy prawn chilli
OBJECTIVE
To increase consumer awareness of Client‘s Satay Selup and range of Crispy Chilli Paste.
VIDEO CONCEPT
Funny & heartwarming dialogue in the Hokkien local dialect to reach Client’s target customer group in Malaysia’s Northern Region.
DELIVERY
Increased public awareness of the Client’s range of cooking pastes by featuring these products being used as part of the Chinese New Year celebrations to strategically riding on the CNY hype.
content marketing
product awareness of Heng's satay celup
OBJECTIVE
To show ease and convenience of cooking with Client’s Satay Celup paste.
VIDEO CONCEPT
Cute and straightforward step-by-step styled recipe video that walks viewers through how to prepare steamboat soups while showcasing use of Client’s Satay Celup paste.
DELIVERY
We strategically featured a dual steamboat pot: 1) so that the colour and richness from Client’s Satay Celup broth stands out next to the pale/plain soup; 2) to show how delicious yet quick and easy it is to prepare a steamboat base with Client’s Satay Celup paste compared to the tiring process of making the other soup base.
content marketing
seasonal ice-cream flavours promotion for Inside Scoop
OBJECTIVE
To create public awareness of Inside Scoop’s promotional ice cream flavours
VIDEO CONCEPT
Heartwarming conversations in a cosy home-like setting.
DELIVERY
Tapping on Valentine’s Day hype, we filmed intimate conversations between different relationship pairs of love, weaving ice-cream into their heartfelt exchange of stories with one another.
awareness & branding campaign
breast cancer awareness for Pfizer
OBJECTIVE
To educate the public on the major types of breast cancer and debunking common breast cancer myths.
VIDEO CONCEPT
A casual walking interview style of the doctor, conducted in humour & personable dialogue in Malaysia’s Northern Region local dialect of Hokkien.
DELIVERY
The conversational style of the video is intentionally crafted to provide an engaging delivery of otherwise ‘dry’ health information. Producing the video in local dialect helps to ensure that the awareness information reaches and is understood by the Client’s target audience in Malaysia’s Northern Region.
OBJECTIVE
To increase public awareness on breast cancer and to demystify common misconceptions about breast cancer, treatments and patient anxieties.
VIDEO CONCEPT
A 50-minute long discussion among a multi-disciplinary panel of specialist doctors in the field of breast cancer – breast surgeon, breast medical oncologist and radiation oncologist. Video supported with graphics to enable the audience to visualise the information discussed.
DELIVERY
The interview questions by our in-house chat host, were thoughtfully scripted to shape the doctors’ discussion in the most layperson communication possible. This helped the Client achieve its objectives of public awareness on breast cancer and women understanding an otherwise complex topic.
OBJECTIVE
To educate the public on surgical treatment options for breast cancer, the importance of screening & diagnosis, and to remove common apprehension of consulting doctors.
VIDEO CONCEPT
A casual walking interview style of the doctor, in personable dialogue.
DELIVERY
The conversational style of the video is intentionally crafted to provide an engaging delivery of otherwise ‘dry’ health information. We addressed the Client’s objective of removing the public’s apprehension on consulting doctors by including personal elements of the surgeon’s life within the video’s narrative so that the surgeon is presented as personable and approachable.
corporate marketing video
sales-oriented videos to attract student enrolment
OBJECTIVE
To promote Wesley Methodist School Seremban (Private), an established but aged educational institution, as a private school of choice social in Seremban, with the aim of using the video to attract enrolment leads.
VIDEO CONCEPT
Dynamic delivery of scripted narrative by actual teachers from the school, introducing the school’s unique selling points.
DELIVERY
We centered the video around a scripted narrative of the school’s strengths and coached actual teachers of the school to deliver the scripted lines in a dynamic manner that is enticing to move potential parents to consider enrolling their child at the school.
OBJECTIVE
To introduce the newly established Wesley Methodist School Bandar Seri Coalfields (Private) to the local communities.
VIDEO CONCEPT
Engaging delivery of the school’s selling points by actual teachers, parents and students of the school, supported with strategic footage around the school.
DELIVERY
To make a good impression on potential parents, we focused on the school’s brand new facilities and the convenience of sending their children to a school with all three year levels from kindergarten, primary to secondary. We highlighted the school’s USPs by having people talk about them, showcasing them and using them!
product placement
strategic product placement for Vinda Tissues & Yeos
VIDEO CONCEPT
A storytelling documentary styled interview of a family and their annual kuih-kapit making tradition, riding on the hype of Chinese New Year with a strong intergenerational message, while strategically featuring Clients’ products throughout.
OBJECTIVE
To show versatile usage of two different product type of Vinda Tissues namely Vinda’s kitchen paper towel and Vinda’s facial tissue.
DELIVERY
Demonstrating the versatility and convenience of Vinda’s tissue products amidst a heartwarming video that draws in audiences.
OBJECTIVE
To reinforce brand association for Yeo’s drinks with the celebration of Chinese New Year.
DELIVERY
Strategic placement of Yeo’s drinks being given from one relative to another, and featured on the reunion table to reinforce Yeo’s drinks as a traditional centrepiece to Chinese New Year celebrations.
advertisement placement
newly launched baby skincare range & phone app promotion for Pigeon
OBJECTIVE
To promote Pigeon’s new baby skincare range & Pigeon e-Shop with promo-code.
VIDEO STYLE
A 50-minute discussion with a neonatologist/paediatrician and two mothers on decoding baby language.
DELIVERY
This live premiere chat episode opens with common newborn challenges that mothers will find relatable, immediately followed by ad placement of Pigeon’s new baby skincare range. Pigeon’s baby skincare range & e-Shop were mentioned strategically during the chat session, with interview questions researched to cover topics that’d interest newborn mothers to appeal to Client’s target customer group.
branding & packaging
branding revamp: website, logo and packaging design for Mulubee
OBJECTIVE
To revamp Client’s branding to elevate Client’s stingless bee honey product into the premium market as well as to appeal to the group of health conscious consumers.
CONCEPT & DELIVERY
To achieve a premium image for the Client’s brand, we redesigned the Client’s logo to give a minimalist contemporary feel while overhauling the plastic packaging into a premium glass with stamped cork cap.
CONCEPT & DELIVERY
Achieving Client’s request for carton packaging to reflect sustainability and natural element of Client’s mountainous stingless bee honey.
commercial
photography & videography
food styled & product photography and videography for Mulubee
CONCEPT & DELIVERY
To showcase application of Client’s honey while styling with natural elements to appeal to Client’s target group of health conscious consumers.
CONCEPT & DELIVERY
Styling Client’s product in various festive settings for application in Client’s marketing collaterals and social media pages.
website design & building
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